Creative industry is one of the largest sectors in Yogyakarta that is driving the city to become a top destination for art, culture, and other creative festivals. You can see many creative events taking place in Yogyakarta, one of the most anticipated is the Land of Leisures.
Land of Leisures is popular among the youth in Yogyakarta and is usually held annually between September and October. This event has become one of the most awaited in the city, consistently staying true to its objective of being the largest platform for local brands across the creative industries to grow and connect with their audience.
In its 9th year, Land of Leisures offers a range of fun activities that promise excitement. Let’s discover the journey of the Land of Leisures through the years!
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Kaleidoscope of Land of Leisures
Land of Leisures, also known as “LOL,” is part of the intellectual property of Ambarrukmo Group and was first held in 2016. This event is a creative movement that continually empowers local artists and brands through exciting activations. Typically, Land of Leisures is held for 3–4 days, depending on the theme. In addition to the main event, Land of Leisures sometimes hosts pre-event activities that are always fun to join.
Back in 2016, Land of Leisures became the first thematic market in Yogyakarta, held at Plaza Ambarrukmo, particularly in the main atrium and rooftop area. The event was designed to create a new shopping experience where people could enjoy shopping, dining, and entertainment, all in one place.
Today, Land of Leisures is top of mind when people think of Yogyakarta and its youth culture. The event always brings surprises and exciting activations, making people from all generations feel happy whenever it takes place.
Land of Leisures 2025, Presenting A New Chapter
In 2025, Land of Leisures marks a new chapter where connection is the starting point, collaboration is the engine, and culture drives us forward. LOL isn’t just about celebrating a festival; it’s about building a movement. “Resonance of Us: Connect & Collaborate” is the main theme of Land of Leisures 2025, emphasizing the importance of making every voice, brand, and community part of something bigger. Because when everything moves together, it doesn’t just make noise, it creates impactful footprints.
Their thrilling journey will be implemented through their vision and mission. Land of Leisures aims to be a safe space for Indonesia’s local creative industry to showcase its values and talents. In the long term, their mission is to help Indonesian local creative businesses grow and thrive.
The event strives to be a place where memorable experiences are created for all creative individuals (both visitors and brands) through entertaining activities that keep people coming back again and again. True to its name, Land of Leisures invites everyone to spend their “leisure time” having fun while gaining meaningful experiences and empowering the local creative industry.
What’s On Land of Leisures?
So, what can you find in Land of Leisures 2025? Here’s the program from Land of Leisures!
Leisures Market
Leisures Market is the main highlight of the event. LOL is widely recognized as the biggest market event in Yogyakarta, featuring 90–100 brands annually from various industries such as lifestyle, home living, fashion, beauty, food and beverages, and more. Lifestyle, beauty, home-living, and fashion brands will be showcased in the indoor area (Main Atrium of Plaza Ambarrukmo), while food and beverage brands will be located in the Garden Area of Royal Ambarrukmo.
Leisures Fun Workshop
Leisures Fun Workshop is a space where everyone connects through interactive talks and workshops. Every year, Land of Leisures collaborates with many inspiring figures who share valuable and fresh insights from their perspectives and expertise. In addition, LOL partners with various brands to create interactive workshops, allowing everyone to gain new experiences and build new connections throughout the event.
Leisures Ground
Leisures Ground is a space where everyone can enjoy music performances as well as installations inspired by Land of Leisures’ signature theme. As a thematic event, Land of Leisures always presents new and unique music performances or art installations to elevate the shopping experience for all.
Land of Leisures 2025 is also introducing a new session called Leisures Beat, where visitors can enjoy a DJ open deck in the PTP Area and spend time in the creative lounge designed for everyone.
All information about Land of Leisures is available on its Instagram @lol.yk and TikTok @landofleisures.
