Wonderful Indonesia launched a special campaign to celebrate the national school holiday in July 2025, called “Liburan di Kampung Main,” in collaboration with co-branding partners from across Indonesia. The Ministry of Tourism of Indonesia held several roadshow campaigns, including one in Yogyakarta, in collaboration with Pasar Wiguna, the most popular Sunday market in the city.
Pasar Wiguna is a Sunday market, usually held bi-weekly each month at Alun-Alun Pendopo Agung Kedhaton Ambarrukmo (East side of Plaza Ambarrukmo). To support this campaign, Pasar Wiguna launched a thematic special edition called Pasar Wiguna Merupa: Wana Kelana Anak, offering two-day events for children to enjoy their school holiday through educational and interactive activities.
Wonderful Indonesia x Pasar Wiguna Present a Special Edition Sunday Market: “Wana Kelana Anak”
Pasar Wiguna Merupa: Wana Kelana Anak was officially held on July 5-6, 2025, from 8 AM to 6 PM at Alun-Alun Pendopo Agung Kedhaton Ambarrukmo. In this special collaboration, Pasar Wiguna featured 30 local brands from various industries, including food & beverage, crafts, children’s book publishing, and fashion. Additionally, the event offered a variety of children’s activities such as craft workshops, kids’ competitions, traditional dance performances, and storytelling sessions.
In addition, Pasar Wiguna also collaborated with various local communities in Yogyakarta, including the Kahanane Project, Wayang Kebon, Sekolah Gajahwong, Gya! Dolan Sesarengan, Kampoeng Hompimpa, Dolpin, Kelana Kids, Kelas Kaki Kecil, Sabbikids Project, Artclass Cikgu, Eltigo, The Learning Parents, Rumah Shiro, and Sanggar Seni Sekar Kinanti.
Aligned with Pasar Wiguna’s core values—less waste, local, and wellness—Wonderful Indonesia also brought fun activities to their pop-up booth. Child visitors could enjoy several engaging activities such as drawing, coloring, and participating in interactive programs, including a waste drop-off point to receive special merchandise.
Overview of the “Liburan di Kampung Main” Campaign Across Indonesia in 2025
Wonderful Indonesia officially launched the Liburan di Kampung Main campaign to strengthen domestic tourism during the school holiday in Indonesia. At each event, Wonderful Indonesia organized various activations for visitors that support the eco-sustainability campaign to reduce waste.
Liburan di Kampung Main was held in five major cities across Indonesia: Jakarta, Bandung, Yogyakarta, Surabaya, and Bali. Here are the details of the campaign from Wonderful Indonesia:
- Jakarta, Taman Mini Indonesia Indah: July 26-29, 2025
- Bandung, Kiara Artha Park: July 4-6, 2025
- Yogyakarta, Pasar Wiguna: 5-6 July, 2025
- Surabaya, Kidzania: July 11-13, 2025
- Bali, Secret Garden Village 11-13, 2025
